Copywriter

Job description

• * Write creative, fresh copy that connects with the target audience and drives the user or audience to take action.

• * Develop related content for multiple channels/platforms, such as websites, email marketing, advertisements, product descriptions, and blogs.

• * Assist in writing treatments, and develop short scripts for video content.

• * Write short, concise, impactful and scannable content for the web and social media.

• * Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

• * Produce well-researched content for publication online and in print, and adapt content for various audiences and mediums.

• * Ensure that content produced is free of errors and is of high quality.

• * Revise copy based on internal and external client feedback.

• * Interpret the creative brief received from client and Vice President of Creative, and implement the points into appealing and persuasive copy.

• * Organize writing schedules to complete drafts of content or finished projects within deadlines.

• * Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.

• * Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.

• * Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

• * Collaborate with accounts Team and marketing team from the development phase to the final delivery.

• * Research and understand the client’s needs, target audience, and key performance indicators through in-person meetings

• * Performs other tasks as assigned

Job requirements

• * Exceptional writing and research skills

• * A strong portfolio of sample writing for various mediums 

• * Bachelor Degree in Marketing, English, Journalism or related field

• * 3+ years experience in a related role

• * Ability to adhere to style guidelines

• * Ability to articulate to stakeholders and team members how a particular piece fits with the guidelines

• * Ability to work independently and in a team setting to meet deadlines

• * Excellent organizational and time management skills

• * Excellent written and verbal communication skills

• * Knowledgeable with popular social media platforms 

• * Proficient with Google Doc, Microsoft Office, and Adobe Acrobat

• * Fluency in English

• * Ability to work well with diverse work styles and personalities in a team-based approach

• * Ability to handle multiple priorities in a fast-paced work setting with diplomacy and composure

• * Ability to take instruction, guidance, constructive criticism well, and implement feedback into the next iteration of copy

• * Flexibility in work schedule (i.e. evenings and weekends -- as needed, when necessary)

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