Digital Marketing Specialist for a Fashion Brand

We welcome qualified candidates of all backgrounds; however, priority is given to candidates fluent in Arabic for this position

Who are we?

Canvera Technologies is part of a multinational company, specialized in the sales and manufacturing of garments and apparels, operating in 3 countries around the world, opening its latest office in Istanbul. Canvera is responsible for handling the international expansion of the mother company as well as managing its online sales channels and developing the marketing and advertising strategies. 

What are we looking for? 

We're on the hunt for a Digital Marketing Specialist with a creative spark, analytical prowess, and substantial experience, particularly with a focus on the fashion industry. This role is tailored for someone who can expertly craft engaging narratives around our products for social media, emphasizing our presence in the Arabic-speaking, specifically Iraqi market. Creating and maintaining the digital image of the company's brands is a substantial duty of this job. Your mission will be to refine our digital persona across brands, leveraging your skills in market research and cross-departmental collaboration to enhance our digital strategies for a discerning audience in Iraq.

This role combines creativity and precision, requiring out-of-the-box thinking. We anticipate the candidate to be proactive with a determined attitude to accomplish tasks. Success in this position hinges on strong problem-solving abilities, as well as effective communication skills to collaborate and convey ideas clearly.

Responsibilities

1. Work with Canvera's team for creative content ideas.

2. Manage and engage on social media.

3. Create and Support the creation of engaging video/photo posts.

4. Handle social media calendar and monthly performance reports.

5. Understand digital media tools for content improvement.

6. Research market trends in fashion.

7. Use storytelling and copywriting for audience-targeted communication.

Must Have

• Degree in Marketing or related field

• Fluent in Arabic 

• Fluent in English or Turkish

• Deep understanding of the various social media platforms 

• Comfortable with using design platforms and social media creator tools 

• Copywriting skills

• Multitasking abilities and Innovative team player 

• Having knowledge about SEO, social media ads, display ads and e-mail marketing

• Have the understanding and the insights to develop and maintain branding strategies

Nice to Have

• Professional certifications like Digital Marketing Fundamentals or Digital Brand Management

• 2+ years of experience in related fields  

• knowledge on B2B marketing strategies  

• Google AdWords experience

• Strong analytical skills

• Internal and external networking abilities

What's great about the job?

• Diverse and innovative team, with a collaborative spirit

• No waste of time in enterprise processes, real responsibilities, and autonomy

• Expand your knowledge of various business industries

• Real responsibilities and challenges in a fast-evolving company